Overview

This case study details the process of redesigning the billing and checkout experience for Lifesight. The primary objective was to streamline the checkout flow, improve clarity around pricing, and minimize user drop-offs due to billing confusion. The project spanned 2 months, focusing on enhancing user satisfaction and conversion rates.

Problem Statement & Objectives

Problem Statement:

Users encountered multiple pain points in the billing and checkout process, leading to frustration and drop-offs. Key issues included a lack of clarity around pricing, a complicated checkout flow, and an absence of trust signals.

Objectives:

• Simplify the checkout flow to reduce cognitive load and steps.
• Provide clear, transparent pricing to build trust.
• Minimize friction to reduce cart abandonment and increase conversion rates.

Billing page - Old version with initial brand styling

This was the very first draft where the idea was to show progress indicators to highlight the usage of the plans and to give an overall split.

Research & Key Findings

Research Methods:

To inform the redesign, we conducted:

• Competitive Analysis: Studying similar platforms to identify best practices.
• Data Analysis: Reviewing user drop-off data to pinpoint problem areas.

Key Findings: