Overview

This case study outlines the redesign of Lifesight’s billing and checkout experience. The project aimed to streamline the checkout flow, increase transparency around pricing, and reduce drop-offs caused by user confusion. Over a two-month period, we focused on improving user trust, satisfaction, and conversion rates.

Problem Statement & Objectives

Problem Statement:

Users were encountering friction and uncertainty during the billing process. Key issues included unclear pricing, a cluttered checkout flow, and lack of trust indicators - leading to frustration and increased abandonment.

Design Objectives:

• Simplify the checkout experience to reduce cognitive load and friction.
• Provide transparent pricing and plan details to build user trust.
• Create a consistent, conversion-optimized flow with clear CTAs.

Billing page - Old version with initial brand styling

This was the very first draft where the idea was to show progress indicators to highlight the usage of the plans and to give an overall split.

Research & Key Insights

Approach:

To inform the redesign, we conducted:

• Competitive Analysis: Reviewed peer platforms to identify effective patterns.
• Data Analysis: Mapped user drop-offs to specific friction points in the flow.

Findings: