Overview

This case study presents the design journey of Zwitch’s sign-up flow, focusing on reducing friction, simplifying the onboarding steps, and ultimately increasing successful user registrations. The goal was to craft an intuitive and developer-friendly experience that reflects Zwitch’s brand identity while maximizing engagement from the very first interaction.

Objectives

• Streamline the sign-up process to reduce drop-offs and increase completion rates.
• Enhance the clarity of form fields and provide meaningful guidance at every step.
• Deliver a visually cohesive and engaging experience aligned with the brand’s personality and user expectations.

Challenge

Zwitch is a no-code embedded finance platform primarily targeted at developers, product managers, and business leaders. The platform offers two distinct plans:

• No-code Plan: Pre-built embedded finance features customizable with branding, designed for quick integration without heavy development.
• Advanced Plan: Offers full control and tracking capabilities, enabling comprehensive banking solutions through more technical modules.

The challenge was to design a sign-up flow from scratch that appeals to a technically savvy audience while highlighting both the simplicity of no-code and the power of advanced automation.

• The flow needed to feel developer-centric and trustworthy, yet approachable for non-technical business users.

Sign-up page (Concept) - Step 1

Design Process

From the outset, the design embraced a dark theme to cater to developer preferences, supported by research showing that most developers prefer dark mode environments, similar to tools like Visual Studio Code. This choice improves readability and reduces eye strain during longer sessions, while also aligning with current UI trends.

Jakob’s Law:

Users spend most of their time on other sites, so they expect your site to behave like familiar platforms.